Bad Bunny, born Benito Antonio Martínez Ocasio on March 10, 1994, in Puerto Rico (Vega Baja), is a prominent Puerto Rican singer, rapper, and songwriter who has significantly influenced Latin trap and reggaeton music. He began sharing his music on SoundCloud in 2016 while studying audiovisual communication and working in a grocery store. His early track "Diles" attracted the attention of DJ Luian, leading to a record deal and rising popularity in Puerto Rican nightclubs[1][3][4].
His breakthrough came with the 2018 album *X 100PRE*, which was critically acclaimed for its experimental and genre-blending approach, featuring hits like “Estamos Bien,” “Caro,” and “MÍA” with Drake. Bad Bunny is known for blending reggaeton and Latin trap with influences from salsa, rock en español, and American hip-hop, helping bring Spanish-language urban music to a global audience. He has also collaborated with major artists such as Cardi B, J Balvin, and Drake, notably on the Billboard Hot 100 number-one single “I Like It”[3][4][5].
Bad Bunny has redefined Latin music by challenging traditional norms around masculinity and identity, while also using his platform to address social and political issues affecting Puerto Rico. He has been Spotify's most-streamed artist worldwide from 2020 to 2022, and his 2022 album *Un Verano Sin Ti* holds the record as the most-streamed album on the platform[4].
In 2026, Bad Bunny is set to headline the Super Bowl LX halftime show, joining an elite group of global superstars. This appearance highlights his current relevance and impact as one of the most influential and culturally significant Latin artists internationally[6].